{
    "title": "La marca Volkswagen y Mercado Libre celebran un a\u00f1o de su tienda oficial de Postventa y ampl\u00edan su oferta digital",
    "modified_at": "2026-10-21 18:47:34",
    "published_at": "2026-10-21 18:47:00",
    "url": "https://volkswagen-mexico.prezly.com/la-marca-volkswagen-y-mercado-libre-celebran-un-ano-de-su-tienda-oficial-de-postventa-y-amplian-su-oferta-digital",
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    "culture": "es_MX",
    "language": "ES",
    "slug": "la-marca-volkswagen-y-mercado-libre-celebran-un-ano-de-su-tienda-oficial-de-postventa-y-amplian-su-oferta-digital",
    "body": "<ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><strong>A un a&ntilde;o de su lanzamiento, los resultados reflejan la evoluci&oacute;n de este canal y su creciente relevancia dentro de la estrategia de digitalizaci&oacute;n de Postventa de la marca Volkswagen en M&eacute;xico.</strong></span></li><li><span><strong>Volkswagen Veh&iacute;culos Comerciales se incorpora a la tienda con m&aacute;s de 300 nuevos productos para modelos como Transporter, Crafter, Caddy y Amarok.</strong></span></li></ul><p style=\"text-align: justify\"><strong>Puebla, Puebla.</strong> La marca Volkswagen en M&eacute;xico y Mercado Libre celebran el primer aniversario de su tienda oficial de postventa, un canal digital que durante su primer a&ntilde;o ha ampliado el acceso de los consumidores mexicanos a refacciones y accesorios originales Volkswagen, as&iacute; como a productos de Volkswagen Collection.</p><p style=\"text-align: justify\">Los resultados del primer a&ntilde;o reflejan la evoluci&oacute;n del canal y su relevancia dentro de la estrategia de digitalizaci&oacute;n de Postventa de la marca Volkswagen en M&eacute;xico, al ampliar el alcance de la oferta y facilitar la b&uacute;squeda y adquisici&oacute;n de productos originales.</p><p style=\"text-align: justify\"><strong>Un a&ntilde;o de crecimiento para la Postventa digital</strong></p><p style=\"text-align: justify\">&bull; M&aacute;s de 200% de crecimiento en el cat&aacute;logo de productos originales de la marca Volkswagen.</p><p style=\"text-align: justify\">&bull; M&aacute;s de 1.5 millones de visitas a la tienda oficial.</p><p style=\"text-align: justify\">&bull; 40 concesionarios participantes, con 10 m&aacute;s pr&oacute;ximos a incorporarse.</p><p style=\"text-align: justify\"><strong>La oferta sigue creciendo</strong></p><p style=\"text-align: justify\">Como parte de la evoluci&oacute;n del proyecto, la marca Volkswagen en M&eacute;xico incorpora a su divisi&oacute;n de Veh&iacute;culos Comerciales, la tienda oficial de accesorios y refacciones en Mercado Libre, sumando m&aacute;s de 300 nuevos productos para modelos como Transporter, Crafter, Caddy y Amarok. Con esta incorporaci&oacute;n, los propietarios de veh&iacute;culos comerciales cuentan con una oferta m&aacute;s amplia de productos originales a trav&eacute;s de un canal digital pr&aacute;ctico y seguro.</p><p style=\"text-align: justify\">A esta expansi&oacute;n se suma la integraci&oacute;n de Volkswagen Collection, que ampl&iacute;a la variedad de productos oficiales disponibles para los entusiastas de la marca y complementa la propuesta de la tienda oficial.</p><p style=\"text-align: justify\">&quot;Hace un a&ntilde;o iniciamos este proyecto convencidos de que la transformaci&oacute;n digital ser&iacute;a un elemento clave para acercarnos a nuestros clientes y fortalecer el negocio de Postventa. Hoy, los resultados reflejan la confianza de los consumidores, el compromiso de nuestra red de concesionarios y el valor de la colaboraci&oacute;n con Mercado Libre&rdquo;, coment&oacute; Rodrigo Ruiz, Director Comercial de Postventa de Volkswagen.</p><p style=\"text-align: justify\">Con estas incorporaciones, la marca Volkswagen en M&eacute;xico refuerza su estrategia de digitalizaci&oacute;n de Postventa y la colaboraci&oacute;n con su red de concesionarios, acercando su portafolio de productos originales a m&aacute;s consumidores a trav&eacute;s de Mercado Libre.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n      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